Peer-produced Content Mar02

Peer-produced Conten...

Why Gen Z prefer peer-produced content Did YouTube kill the Hollywood star? According to a recent study by Variety, the five most influential figures among Americans aged 13-18 are all YouTube vloggers. [1] Drawn to the friendly and relatable nature of vloggers and internet stars, Gen Z has...

Vloggers Jan05

Vloggers

Multi-Channel Media Mavens: Vloggers and the power of influence Millennials media consumption preferences are changing. No longer restricted to preset airing times, multi-screen Internet video streaming has displaced television and cinema films as the Millennials preferred medium for...

YouTube’s Narnia May21

YouTube’s Narn...

The Narnia of YouTube Deep within YouTube, hidden under all the layers of viral videos, promoted content, and other visual curiosities, lies an indie music Valhalla known affectionately by its hip denizens as the Narnia of YouTube. Praised by indie music fans as a “mystical journey of music...

Tumblr Couples Mar10

Tumblr Couples

Love in the Time of Tumblr: 14-year-old Jenna props her head up on her hand and scrolls through her Tumblr feed, stopping to click on an animated gif of a young couple clutched in a embrace. She sighs deeply and says, “God! I wish I had a boyfriend like that. Ugh. I want their life!” She...