Peer-produced Content Mar02

Peer-produced Conten...

Why Gen Z prefer peer-produced content Did YouTube kill the Hollywood star? According to a recent study by Variety, the five most influential figures among Americans aged 13-18 are all YouTube vloggers. [1] Drawn to the friendly and relatable nature of vloggers and internet stars, Gen Z has...

Vloggers Jan05

Vloggers

Multi-Channel Media Mavens: Vloggers and the power of influence Millennials media consumption preferences are changing. No longer restricted to preset airing times, multi-screen Internet video streaming has displaced television and cinema films as the Millennials preferred medium for...

Insights from the Frontlines: Ep3 Apr20

Insights from the Fr...

Youth culture researcher Andrea Graham and Freddie Benjamin bring you the latest news and insights from the youth culture research field. In episode three we discuss: Why internet fame is important to young people Vloggers as influencers How young car buyers are looking for belonging, not...