Macy’s One Below Feb16

Macy’s One Below

Macy’s One Below: bringing Gen Y back to the racks As older Gen Yers achieve stability in their personal lives and careers, they’re finally reaching their peak consumption years. Facing stiff competition from online retailers and fast fashion giants, Macy’s is hoping to bring these...

Insights from the Frontlines: Ep2 Feb14

Insights from the Fr...

Youth culture researcher Andrea Graham and Freddie Benjamin bring you the latest news and insights from the youth culture research field. In episode two we discuss: Do youth prefer offline or online experiences? The importance of social gaming Music festivals and the importance of...

Spring Fashion 2013 Jan29

Spring Fashion 2013

Spring Fashion: Getting the Look at the Right Price Much more than just a pretty price point: Millennials are embracing budget brands for their springtime adventures. As spring makes its fast approach, young people across America are beginning their annual layer shed, eagerly exchanging...