Gen Z and Media Feb27

Gen Z and Media

How will Gen Z change the future of media? If you want to peek into the future of media, take a look a twelve-year-old’s iPad. Gen Z – those born in 1995 or later – spend an average of 35 hours a week consuming media, an increasing amount of time of which is spent in front of a tablet...

Virtual Economy Jan07

Virtual Economy

How Gen Z is making real money on virtual goods Generation Z helped bolster the revenue of video games and downloadable content to $50 billion in 2014. Older gamers hate the very existence of microtransactions in gaming. But Gen Z are not only enthusiastic consumers of virtual goods, but also...