Afropunks May10

Afropunks

Influential, artistic and politically engaged, Afropunks embody a bold new approach to identity, music, art and fashion. In the ninth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson looks at a new brand of ‘black cool’ that comes in many different...

Neat Geeks Nov03

Neat Geeks

Teen America: Neat Geeks From Coasties to the Americana, the US is home to a range of teen subcultures. In the fifth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson explores the Neat Geeks, mega-fans who live to collect toys and pop culture novelties. Is the big kid...

Americana Oct02

Americana

The Americana From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the fourth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson examines the Americana – teens looking to mid-century America for their inspiration. Can they bring hand-crafted...

Alpha Achievers Sep02

Alpha Achievers

Teen America: Alpha Achievers From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the third of a series exploring Gen Z and Gen Y tribes, Andrea Graham Richeson delves into the overscheduled world of Alpha Achievers. Do these ambitious teens embody the model...

K-poppers Jul24

K-poppers

From Fangirls to Coasties, the US is home to a colourful range of teen subcultures. In the second of a series exploring Gens Z and Y, Andrea Graham Richeson takes a look at Korea-obsessed K-poppers. How’s this group changing what it means to be a consumer in an increasingly global...

The Coasties Jun01

The Coasties

From Fangirls to JK Poppers, the US is home to a range of teen subcultures. In the first of a series exploring American Gen Y and Z tribes, Andrea Graham – founder of Youth Tribes – delves into the sun-bleached world of Coasties. How is this group redefining the beach and action sports...

Modern Preps Jan16

Modern Preps

With a taste for high status, yet understated, luxury goods, the ‘Modern Preps’ are the most affluent of US youth subcultures. In the eighth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson examines whether this group’s influence and purchasing power can keep legacy...

Geek Parenting Oct23

Geek Parenting

How geek parents are reinventing family time In 2013, Gen Y helped grow sales of licensed merchandise to $51 billion in the US and Canada. Determined to raise their children in their own geeky image, Gen Y parents are introducing them to their pop-culture interests at a young age. How are...

Homestuck Mar19

Homestuck

Let me tell you about Homestuck… By Youth Tribes contributor Will Uhl After dominating over half of Tumblr, overwhelming Newgrounds’ servers and racking up just under $2.5 million on Kickstarter, it’s not hard to believe internet sensation Homestuck has a dedicated following. It’s...