Peer-produced Content Mar02

Peer-produced Conten...

Why Gen Z prefer peer-produced content Did YouTube kill the Hollywood star? According to a recent study by Variety, the five most influential figures among Americans aged 13-18 are all YouTube vloggers. [1] Drawn to the friendly and relatable nature of vloggers and internet stars, Gen Z has...

Mash Up Tees Sep05

Mash Up Tees

TeeFury: bringing fan art mashup tees to the geeky masses In 2013, sales of licensed character-related products rose for a third consecutive year, and accounted for $2.66 billion in royalty revenues and an estimated $51.44 billion in retail sales in both the US and Canada. [1] Although young...

All Things British Sep02

All Things British

Why American teens are mad for all things British Britain exports more TV to the US than ever before, and 14% of all albums sold in America are by UK artists. Over 80% of young Americans see the UK’s world influence positively, compared to only 66% for their own country. But...

Internet Famous Aug19

Internet Famous

Why teens would rather be internet famous   Nearly 40% of teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren’t influential as they used to be. Today’s teens want...

Pre-nesting Jan05

Pre-nesting

Pre-nesting: the path to Millennial adulthood Testing and Pre-nesting, is the Millennial generation’s first choice when approaching adult. The micro steps towards adulthood, experiment with different living arrangements and life experiences, and ultimately affects their spending...

Crowdfunding Apr12

Crowdfunding

With today’s rapidly advancing technology, innovation comes hard and fast. It’s no surprise people are finding new ways to sell things, but for many, it’s not about greed. New ways to buy and sell electronic goods have reached a new wave of consumers. Possibly more important than that,...

Mini Cruisers Mar18

Mini Cruisers

The rise of  the Mini Cruiser At a high school in Kaneohe, Hawaii, a stack of rainbow colored skateboards four-foot high stands in the corner of school’s administration office. School policy requires students to leave their skateboards at the central office during school hours, but after...

Spring Fashion 2013 Jan29

Spring Fashion 2013

Spring Fashion: Getting the Look at the Right Price Much more than just a pretty price point: Millennials are embracing budget brands for their springtime adventures. As spring makes its fast approach, young people across America are beginning their annual layer shed, eagerly exchanging...