United States in 2016 Apr13

United States in 201...

How are citizen journalists challenging traditional media? Why are grandparents becoming a more important part of the family? And why are students under more pressure than ever? This Cultural Snapshot uses local statistics and case studies to explore the behavioural norms shared by...

Finsta Dec04

Finsta

Finsta: teens keeping it real online Documenting one’s life through Instagram snaps has become a daily ritual for teens; 52% of 13- to 17-year-olds in the US have an account. Yet the pressure to maintain a picture-perfect digital presence is driving many to open ‘Finsta’ accounts,...

American Summer Aug21

American Summer

How American teens are spending their summer Sleeping in, driving around town and going to the beach – this is what American summers are made of. Or at least they used to be. Today’s hyper-driven teens don’t have time to be lazy, instead optimising their vacations and college...

Moving South Mar31

Moving South

Why Americans, young and old, are heading South Drawn to a warm climate, Southern hospitality and economic opportunity, 1.2 million people left the Northeast and Midwest for the Sun Belt states between 2010 and 2013. But how will this mass migration to the South shape America’s urban...

Vloggers Jan05

Vloggers

Multi-Channel Media Mavens: Vloggers and the power of influence Millennials media consumption preferences are changing. No longer restricted to preset airing times, multi-screen Internet video streaming has displaced television and cinema films as the Millennials preferred medium for...

Tumblr Couples Mar10

Tumblr Couples

Love in the Time of Tumblr: 14-year-old Jenna props her head up on her hand and scrolls through her Tumblr feed, stopping to click on an animated gif of a young couple clutched in a embrace. She sighs deeply and says, “God! I wish I had a boyfriend like that. Ugh. I want their life!” She...